Coke Florida Names Leader for Community Focus

Coca-Cola Beverages Florida, LLC (“Coke Florida”) announces the appointment of Shannon Smith to Senior Director, Community and Stakeholder Engagement.

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Smith joined Coke Florida nearly ten years ago as Director of Sales for the Tampa market where she led sales execution activities across all retail channels. Shannon also played an instrumental role in developing and maintaining key relationships with customer partners such as the Tampa Bay Buccaneers, Publix, and Walmart as well as with key community partners such as Habitat for Humanity and Boys and Girls Clubs of Tampa Bay.

Smith’s new role will include ensuring that Coke Florida’s community engagement is a catalyst for positive impact and shared value with the company’s customers and consumers.

“Coke Florida has an ongoing commitment to the communities where we live, work, and play. This commitment is met through our ability to partner with key stakeholders across these communities. Adding Shannon to the team allows us to strengthen our commitment and our engagement with these partners,” shared Percy L. Wells, II, Group Vice President for Government Affairs, Public Relations, and Communications at Coke Florida.

Shannon added, “I am honored to step into this new role. It will allow me to extend my reach across the entire Coke Florida footprint and the opportunity to increase the impact and contribution that Coke Florida has on our Florida communities.”

Shannon is graduate of Leadership Tampa Bay, Class of 2022 and serves on the board of Feeding Tampa Bay. She holds a Bachelor of Science in Accounting from Alcorn State University and a Master’s Degree in Business Administration from Belhaven University.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida makes, sells, and distributes products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 counties in Florida. The company employs over 5,000 associates and operates four GreenCircle Certified manufacturing facilities and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is one of the largest Black-owned businesses in the United States. In 2025, Coke Florida was recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com.

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