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WILD ABOUT TURMERIC - Our ginger family just got bigger

March 7, 2018, Marina, CA - The Ginger People®, which markets the world’s largest variety of ginger-based consumer packaged goods...

CA, MARINA, UNITED STATES, March 7, 2018 / -- bringing turmeric into its fold, with the launch of four new turmeric-infused products at Natural Products Expo West 2018.
A member of the ginger family, turmeric is one of the fastest growing functional foods and for The Ginger People, a logical extension to the brand:
“We’re all looking for something healthy yet tasty that is closer to the earth,” says The Ginger People co-founder Abbie Leeson, “and we believe turmeric is something people believe in. Like ginger, it’s another great example of a functional food that tastes good and ‘does good’.”
Turmeric owes its health promoting properties to the chemical compound Curcumin,
which has powerful anti-inflammatory and antioxidant effects. A fellow warming spice, it
can also help to improve digestion and circulation.
Each of the new turmeric products is made with either Javanese turmeric or Aromatica
turmeric from Fiji, both arguably more effective than the common turmeric (Curcuma
Longa), and with ginger, of course.
Tapping into the trend for superfood lattes, there’s a deliciously mellow Turmeric Latte
Mix, a turmeric-based version of The Ginger People’s Ginger Soother® elixir beverage, a
potent Wild Turmeric Ginger Rescue® Shot, one of three to launch at Anaheim, and
devilishly more-ish Arjuna® Ginger Bites with Turmeric.
From March 9-11 you’ll find the new additions to The Ginger People family at Expo
West, in Hall A, Booth 342. Be sure to join us for a turmeric latte, toss back some shots
or treat yourself to turmeric candy!
Following Expo West, all four turmeric products will launch nationwide in the U.S. The
new Ginger Rescue shots will also debut in the Scandinavian market, where daily ginger
shots are wildly popular.
For more information, visit
For brand assets, including recipes and photography:
About The Ginger People: Family-owned-and-operated, The Ginger People was established by
Australian Bruce Leeson and his wife, Abbie, in 1984 to promote the goodness of ginger. Today, Ginger
People Group owns the most award-winning ginger brands in the world and is the preeminent purveyor of
value-added ginger food, beverage and dietary supplement products.
Company Mission: At The Ginger People, our mission is to be most trusted ginger brand in the world
through quality, innovation, social responsibility, education and commitment. We are a family of people
who seek to create and promote great-tasting, healthful ginger product. By partnering with farmers and
producers in the premier growing regions of the world, we support communities and create loyal
relationships with those around us. We exist to share experiences where our passion for ginger and its
purpose come together.

Rebecca Alder
The Ginger People
email us here

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