Celebrate with Pink Hair for Hope

October 17, 2009

Elle Marie Hair Studio and SO.CAP. USA Hair Extensions Join The Fight Against Breast Cancer with Pink Extensions!

BOTHELL, WA, October 17, 2009 /24-7PressRelease/ -- The color pink is everywhere today! It has become synonymous with showing support for breast cancer awareness. We see ribbons, bracelets and even M&M's as colorful examples of support. Now, women can wear their support around the clock with SO.CAP.USA Hair Extension's Pink Hair For Hope program, which is taking place October 1, 2009 through October 31, 2009 at Elle Marie Hair Studio in Bothell, WA. For a $10 donation to the National Breast Cancer Foundation, anyone can wear their support by receiving a free Pink Hair Extension!

"Pink Hair For Hope is an innovative way for all of us to show our support for such a wonderful and serious cause," notes Ron Cardillo, Sr., president of SO.CAP.USA Hair Extensions. In 2008, the North American Pink Hair For Hope Program raised $480,000 for the National Breast Cancer Foundation. SO.CAP. USA Hair Extensions has been able to donate a total of $876,000 since 2006 thanks to the Pink Hair For Hope program. SO.CAP. USA Hair Extensions is hoping to raise over $500,000 this year and Elle Marie Hair Studio will be helping by offering these wonderful pink SO.CAP. USA hair extensions during October, 2009.

The pink hair extension graft signifies a unifying bond between women, who have undoubtedly known someone who has been touched by breast cancer in some way or another. The SO.CAP.USA pink hair extension attaches to your natural hair very close to the scalp, leaving an invisible bond. It is bonded to the hair using 100% keratin, the same protein that makes up our own natural hair, so there is no damage to the natural hair once the extension is removed.

According to the American Cancer Society (ACS), breast cancer is the most common cancer among women in the United States. It is the second leading cause of cancer related deaths in women, about 182,460 women in the United States will be found to have invasive breast cancer in 2009. About 40,480 women will die from the disease this year. Right now there are about two and a half million breast cancer survivors in the United States. The chance of a woman having invasive breast cancer some time during her life is about 1 in 8. The chance of dying from breast cancer is about 1 in 35.

Elle Marie Hair Studio is proud to have the opportunity to participate in such a worthwhile program. They were introduced to the program in 2007 raising $1500. In 2008 they blew away their goal of doubling that by raising $6400! The 2009 drive is currently underway and they are well on their way to exceeding the previous year's total once again. Pink hair extensions are applied on a walk-in basis and Elle Marie typically staffs an extra stylist during October to handle those walk-ins. Should you be coming with a group however, appointments are appreciated.

SO.CAP. USA Hair Extensions Company is based in Naples, Italy, with several offices across Europe and North America. SO.CAP. USA Hair Extensions, the official North American branch of this international company, is headquartered in Mahopac Falls, New York, with numerous regional offices around the country. They have been featured in many professional beauty trade and consumer publications around the world.

For more information regarding SO.CAP.USA Hair Extensions' Pink Hair For Hope Program or for more information about SO.CAP. USA Hair Extensions, call 877-855-4247 or 914-423-6545. Visit them on the web at http://www.SOCAPUSA.com, http://www.PinkHairForHope.com or email them at Info@SOCAPUSA.com.

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About Glitz Marketing
Glitz Marketing offers marketing consulting to small businesses. Owned and operated by Elle Marie Hair Studio Marketing Manager Jody Bossert, Glitz Marketing understands the needs of small business owners based on first hand experience and can implement marketing strategies with proven results. For further information, please visit us online at http://www.glitzmarketing.com.

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